Comments for Natski68's thoughts and musings

Comment on Is there a difference between a corporate site and a careers site? by natski68

natski68 — Fri, 17 Oct 2008 01:39:24 +0000

Hi Paul, the best sites that were mentioned were Barbarian and Modernista. I can’t remember the others. For your information it was in an article entitled “What top creative agencies are doing with their web sites” by Teressa Lezzi.

If you like Modernista, another site worth checking out is http://www.frojd.se which has a single tier approach to delivering all core messages and information which is a great way to manage the visitor experience.

Comment on Is there a difference between a corporate site and a careers site? by Paul Sutton

Paul Sutton — Thu, 16 Oct 2008 13:18:45 +0000

Interesting article – thanks for sharing. Modernista have really nailed it there – a wonderfully simple idea that pulls all the right levers! The adage piece is not appearing on their site any more… do you know where I will find their discussion elsewhere – or if you could point me in the direction of the sites they covered that would be great.

Comment on HR has the potential to help drive sales too by natski68

natski68 — Thu, 22 May 2008 07:36:00 +0000

Employee engagement is crucial for SMEs. It is important to ensure your teams are as motivated and productive as possible as there is less room to carry people who aren’t pulling their weight. If you create advocates of your employees in the process, this can only benefit your business.

Think about how much of your PR and Marketing budgets go into trying to inform and influence conversations that are happening with the intent of influencing a sale or further enhancing your brand. Your strategies and initiatives will only be strenghtened and enhanced with your brand being built at a grassroots level by your employees, in the same way that all of that work can be undone by a negative word in the wrong place.

Comment on HR has the potential to help drive sales too by dubaibizniz

dubaibizniz — Sun, 18 May 2008 12:31:33 +0000

Sounds good in theory, but how relevant is this to SME’s?

Comment on Employees’ voices are getting louder by natski68

natski68 — Mon, 12 May 2008 00:18:23 +0000

Thanks Mooshx21, you bring up a very interesting point – are we seeing the advent of the “employee brand”?

Comment on Employees’ voices are getting louder by Moosh21

Moosh21 — Fri, 09 May 2008 04:17:30 +0000

It’s an interesting point that you raise as to the power and momentum built by individuals on social networking sites and companies not partaking in the conversations.

What’s even more interesting is when it becomes the ‘norm’ for companies to partake and engage in these forums, will we start looking at the personal reputation and brand of these individuals starting these gripe / point making groups and forums? Will we question if they are being unprofessional? Would we employ them? Where does truth, credibiity and vaildity lie