Comments on: HR has the potential to help drive sales too http://natski68.wordpress.com/2008/05/15/hr-has-the-potential-to-help-drive-sales-too/ This is my contribution to the ongoing conversation around employer branding and employee comms. Fri, 17 Oct 2008 01:39:24 +0000 http://wordpress.com/ hourly 1 By: natski68 http://natski68.wordpress.com/2008/05/15/hr-has-the-potential-to-help-drive-sales-too/#comment-10 natski68 Thu, 22 May 2008 07:36:00 +0000 http://natski68.wordpress.com/?p=5#comment-10 Employee engagement is crucial for SMEs. It is important to ensure your teams are as motivated and productive as possible as there is less room to carry people who aren't pulling their weight. If you create advocates of your employees in the process, this can only benefit your business. Think about how much of your PR and Marketing budgets go into trying to inform and influence conversations that are happening with the intent of influencing a sale or further enhancing your brand. Your strategies and initiatives will only be strenghtened and enhanced with your brand being built at a grassroots level by your employees, in the same way that all of that work can be undone by a negative word in the wrong place. Employee engagement is crucial for SMEs. It is important to ensure your teams are as motivated and productive as possible as there is less room to carry people who aren’t pulling their weight. If you create advocates of your employees in the process, this can only benefit your business.

Think about how much of your PR and Marketing budgets go into trying to inform and influence conversations that are happening with the intent of influencing a sale or further enhancing your brand. Your strategies and initiatives will only be strenghtened and enhanced with your brand being built at a grassroots level by your employees, in the same way that all of that work can be undone by a negative word in the wrong place.

]]> By: dubaibizniz http://natski68.wordpress.com/2008/05/15/hr-has-the-potential-to-help-drive-sales-too/#comment-4 dubaibizniz Sun, 18 May 2008 12:31:33 +0000 http://natski68.wordpress.com/?p=5#comment-4 Sounds good in theory, but how relevant is this to SME's? Sounds good in theory, but how relevant is this to SME’s?

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